Matt Norman
News and comment from my world...
An email campaign: Why I converted.
A recipient's view
Last week I received an email. It asked me to do something and I did it. The way it was written made it a very effective marketing email for me personally.
Now you may know that I work in a marketing department. And one of my jobs is to play a part in sending bulk emails for my company. So I do have an interest in email marketing and some experience in it. But let’s look at this email and see why it got to me.